What on Earth is Granola Butter?!

Granola Butter by Kween

Granola butter. You've seen it all over my Instagram and probably thought "What the heck is granola butter? Is it nut butter.. with granola in it?" 

Prepare to be enlightened, my friend. 

What is granola butter?

Picture all the goodness of granola - in a rich, creamy spread. With only 4g of sugar and 6g of protein (from beauty-boosting collagen!) per serving, granola butter is a healthy snack you can feel good AF about eating. 

How do I use granola butter?

Spread it on toast. Drizzle it on your smoothie. Dip apple slices in it. Eat it with a spoon. Slather all over your body (jk - but also I won't judge you if you do). 

Sounds too good to be true. Is it healthy? 

UH HUH HONEY. Gluten-free, non-GMO and no mysterious ingredients. We worked our royal buns off to ensure that we kept sugar low, without sacrificing taste. No refined sugars here - only pure maple syrup. And you can bet we included healthy fats: coconut and olive oil (no canola oil here - bye felicia). We added a healthy dose of flax to ensure each serving contains 15% of your daily value of fiber (thank us later). 


  • Thanks for your feedback, Bella! XO

  • I have a couple of questions. Under the question, “is it healthy?”, your first response is that it is gluten-free and non-GMO. From a nutritional perspective, gluten-free is not healthier unless this is made for people with clinically diagnosed gluten sensitivity or celiac disease. Is that the purpose of creating this product? Secondly, non-GMO does not mean anything other than the fact that your ingredients were not genetically modified. Genetically modified produce and crops have no differences in nutrient density in comparison to organic and traditional/conventionally farmer crops. Therefore non-GMO isn’t a claim to health, rather a statement of how your products are grown and cultivated. Lastly, you called coconut fat a healthy fat and deemed canola oil as unhealthy. Coconut oil is a saturated fat which is associated with high levels of low density lipoproteins, commonly known as bad cholesterol. Canola oil has been shown to reduce low density lipoprotein levels. As a result of all of these, I think that your design team should take this into consideration to change your response to “is it healthy?”, because leading people to think that gluten-free, non-GMO, and coconut oil is healthy and that canola oil is the devil is misleading to consumers that do not have a food science and nutrition background. In fact, it can even be perceived as a marketing gimmick trying to lure in customers that do not understand the purpose of certain foods and the meaning of different food labels. I hope that you can use this feedback constructively to reiterate why your product is healthy without using facts that do not represent the nutritional density and “health” of a product.


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