Yasmine is the coolest girl I've (never) met. And even though she's an electronic music KWEEN, she's also extremely passionate about health and wellness. When she slid into my DM's one day (and I recovered from being starstruck), I realized that even amidst all her fame, she's an approachable, down-to-earth gal.
Tell us a little bit about yourself!
I’m 1/2 of the electronic music group Krewella (the other half being my big sis!), 26 years old, raised in Chicago but living in Los Angeles. Making music, health + wellness, and dogs are my passion.
What was the inspiration behind Krewella?
My sister Jahan and I have been making music together since we were lil babes. When I was 15 we decided to branch towards electronic music and I didn’t end up going to college after high school/Jahan dropped out of college so we could just focus on music. Ever since then it’s been a slow uphill climb and we’re so lucky to have toured the world and released an album and three EPs since things really started to pick up in 2011.
What advice do you have for someone who wants to start their own brand/business?
Invest in yourself. Be that your time, money, or passion. No one else is going to do it for you, so start the moment that you have inspiration or direction. It’s absolutely true that it’s going to take a ton out of you to get to where you want to be, but if you love what you’re doing and crave the independence of being your own boss, it’s worth everything.
What do you love most about your job?
The first thing that comes to mind is that I get to be business partners and musical collaborators with my sister — family is everything to me!!! Out of all the other things I am in love with about what we do together, I am forever grateful that I have a consistent creative outlet for all the emotions that I have trouble expressing in every day life.
What do you love most about yourself?
I love that my friends and loved ones have called me compassionate because I feel like there's a lack of empathy in this world. The more we pull it out of ourselves and others, we are on the way to healing on a small and grand scale. The other trait I have seriously worked on over the last few years is being a good listener. I always remind myself that filling the air around you with your voice is never more important than absorbing the energy and words of other people.
Take us through a day in the life of Yasmine. We want all the deets!
When I’m not touring, my weekdays are usually the same exact thing, copy pasted over and over again (sounds boring and repetitive but I love routine + I love my job!!!). I wake up around 5:30am and box or weight lift first thing. I get home and make coffee for my sister and myself (yes we still live together lol!) - hers normal and mine bulletproof. The coffee aspect of the day is a sacred ritual for us haha. One of us will then take our dog for a hike, walk, or run, and then make a big breakfast that usually consists of a big kale salad, fried eggs, and avocado - I love food so don’t even get me started on the details. Then Jahan and I head to the studio for 8-14 hours, it really just depends on what the flow is like that day or how much we have to get done. The rest of the night after being creative is spent cooking dinner with the rest of our family that lives in LA, having a calm night reading, or making music in solitude if we’re still feeling musically creative.
What's on the horizon for you in 2018?
More music making, touring North America, Europe, and Asia, and finding as much time to enjoy some peace with myself.
And lastly, what makes you feel like a kween?
When I’m hitting the bag or mitts with my boxing coach / when I’ve just poured my heart out on stage so I’m all sweaty and in a state of euphoria after a show :)