Q&A with Tanya Zuckerbrot, CEO of F-Factor

Q&A with Tanya Zuckerbrot, CEO of F-Factor

I learned about Tanya and the F-Factor style of eating after hearing her interview on Lauryn's podcast. While I personally didn't try out F-Factor for weight loss, she completely changed the way I think about my meals (now I'm all about packing in that FIBER)! She's a total boss and has created an impressive AF empire (*don't mind me, just over here taking copious notes*). 

Tell us a little bit about yourself! 

My name is Tanya Zuckerbrot and I’m a Registered Dietitian, and the founder and CEO of F-Factor, a weight loss brand headquartered out of my concierge private practice in Manhattan.

My job is to help patients look and feel their best through dietary intervention, but my clients would say that I’m more than a diet coach--I’m a life coach too. While working on their diets, we often are working on improving other aspects of their lives.

What was the inspiration behind F-Factor? 

I never expected to be recognized for weight loss. When I began my private practice, my focus was on treating clinical patients through dietary intervention, specifically patients with diabetes and cardiovascular disease. My job was to create meal plans that would lower their cholesterol or, in the case of the diabetics, help to manage their sugars.  Both patient populations received versions of a high fiber diets because of fiber’s ability to lower cholesterol and manage blood sugar levels. Patients were getting healthier: cholesterol improved, sugars were better managed, and an unexpected also, across the board, all of these patients were losing weight. The clients also were living their lives normally, enjoying at their favorite restaurants, drinking alcohol, and were getting healthier. What I had not anticipated was that by prescribing so much fiber for the clinical benefits, these patients were simply feeling fuller throughout the day on fewer calories, which led to weight loss without hunger. Friends and colleagues of theirs noticed too and began to call in, requesting diets for themselves, but for the weight loss benefits, not to manage their sugars or cholesterol. This was the birth of the F-Factor Diet and the practice and program continued to grow from there.

What do you love most about your job?

I’m fortunate that I have a career that allows me to touch so many people’s lives, and change them for the better. Witnessing the transformation people go through as they begin to achieve their goals is special to me. When people lose weight, their self-esteem increases, they feel better about themselves and report feeling sexier, more productive and confident. Figuratively and literally, they lighten up. Being able to witness how successful people are on the diet I created is not only a constant professional highlight, but keeps me passionate about the work we do at F-Factor. I truly love my job and feel blessed that I can say that.

What do you love most about yourself?

My sense of humor – Being able to laugh (even at myself) has helped me to relieve stress and keep a positive attitude during challenging times.  

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Take us through a day in the life of Tanya. We want all the deets!

My day begins early, usually around 6:00am… and not without coffee. I make a point of eating breakfast with my kids before they get on the bus for school and then it’s my time to get ready and dressed for work. I usually am out the door and on the way to my office around 8:30. Most days at F-Factor are a mix of seeing clients and working with the team to build the brand… and if I’m lucky a lunch with a friend. After an afternoon of clients and meetings, I wrap up with the team, and then its home for an F-Factor dinner with my husband and kids.

What's on the horizon for you in 2018?

It’s a very exciting time here at F-Factor! In the wake of the 10-year anniversary of the original publication of the F-Factor Diet Book, we are publishing a new edition of the book, slated to hit shelves this April. This “refreshed” F-Factor Diet book will have over 25 brand new recipes, updated product recommendations, and more—and the diet itself will be even easier and more enjoyable to follow, as we have two other exciting projects launching in conjunction: the app, and a food line.

The F-Factor App is set to launch this winter and is the only app which uses F-Factor’s proprietary conversion model for tracking net carbs and fiber intake. In addition to the journaling functionality, the app will allow users to track progress and get #FFACTORAPROVED restaurant menu recommendations.

Also launching this year is F-Factor’s food line, which will allow followers to get even more fiber into their diets, conveniently, deliciously, and in all-natural way. The first of these products are bars and shakes, I cannot wait for you to try them!

And lastly, what makes you feel like a kween?

Meditation. My workday predominantly consists of interacting with clients, so when I get a second to myself I aim to make this time as introspective as possible. I often sit with one of my employees in my quiet office to use the app Headspace which provides guided meditation sessions and mindfulness training. This method not only calms me down and helps me refocus but allows me to spread the benefits of meditation with others, ultimately improving the overall work environment.


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