Lauryn Evarts of The Skinny Confidential
Lauryn Evarts is transparent AS HELL. I recently heard her speak at The Good Fest, and loved how freakin' honest she is. She owns exactly who she is and doesn't pretend to be someone she's not. The gal has built a crazy successful empire and is a force to be reckoned with.
You’ve built a successful business out of blogging, did you always want to be a blogger? How did you come up with the idea for The Skinny Confidential?
The idea for The Skinny Confidential came about when I was attending San Diego State University. I was incredibly frustrated by the lack of healthy food options on campus… and I was BORED. At the time I was going to school full-time, working days & nights, and teaching reformer Pilates and Pure Barre. Also, I was on a major budget.
So I started modifying all of my meals & the rest is history.
I would take off one side of the bread in a sandwich or swap lettuce for spinach, sweeten coffee with cinnamon, make taco salads, you get it. Then one day I sort of had a lightbulb moment and thought, “why not share my tips and tricks with other women? There’s 20,000 women on campus, they need these tricks too! And shit, I want their tips.”
Since then, The Skinny Confidential has evolved from a fitness and health blog to a community for women all over the world to come & SPILL their tips & tricks. It’s a source of inspiration for women. The Skinny Confidential is also a book, a podcast, and soon to be product line.
What kind of info are women getting when they visit TSC?
Anything & everything! The more taboo the better, HA! One day I’ll share a healthy 1 minute recipe, the next we’ll talk home decor, and then another day BAM! A post on natural lube! The content sort of varies but it’s always TSC branded.
Ultimately I like to get REAL real. A little sassy too.
What are your top easy fitness tips?
Workouts should be effective, not time consuming. I created TSC Bombshell Body Guide which integrates barre, yoga, Pilates, and your favorite personal trainer all into one. It’s 27 minutes, I’m dead sore after, and I can do it anywhere. Really ANYWHERE. In a hotel room, at the beach, in my office, etc. I shoot for three times a week.
You need cardio. Not a lot, but you need it regularly. Intervals are huge for fat burning. I shoot for 3 to 4 times a week.
I love a good Pilates class --- huge Pilates fan. Also, yoga once in awhile is always good for the psyche.
Favorite quick/easy recipe?
Tell us about your journey from blog to book. What inspired you to go from online to also in print?
Since I get a lot of questions from readers, I thought it would be fun to put all of my tips in one place, in print, so women could have a coffee table book and refer to the chapters at any time. A lot of the info in the book is not found on the blog.
What can we expect to read in “The Skinny Confidential: A Babes Sexy Sassy Fitness and Lifestyle Guide?”
Even though the content is fresh, it’s a lot like my blog. Kind of everything & anything. You’ll find recipes, personal stories, makeup tips, relationship advice ( like how to avoid the “Love Chub” ), easy/quick workouts, hair secrets, TONS of pictures, and more.
Between the blog, staying fit, your husband, dogs, managing a social life, the list goes on and on, how do you manage it all? Do you have any tips for women that wish there were more hours in the day?
I make things quick and easy in any way I can. For instance, I use the 27 minute workouts in TSC Bombshell Body Guide --- a lot of my recipes take 5 to 10 minutes to make. Quick, easy, painless.
As far as balancing it all? I recommend LISTS. Stick to them. I also set goals for myself & make sure to meet them. Balance is discipline & discipline is difficult. If it were easy though, everyone would do it. Discipline can really take you places if it’s utilized correctly.
My ultimate advice: start small, think big.
What’s the single most important thing you’ve learned from building a successful blog empire?
Anything that’s truly worth it takes time & patience. Success takes time. Business takes time. Relationships take time. Building anything takes time.
Time is your friend.
I launched my brand over 7 years ago. I have blogged and worked on it every single day, 7 days a week. Again, discipline is key.
What are you working on now? Any books or special projects we should be looking out for?
I’m constantly adding new content to TSC Bombshell Body Guide and Membership. We’re currently working on an FIBER meal plan, which I can’t wait to share with everyone.
Michael & I are having a blast recording our weekly podcast: The Skinny Confidential: HIM AND HER. We answer business and relationship questions from readers and just shoot the shit. It’s been so much fun to work on a new medium. Podcasting is something we are very focused on right now. Big plans to come. Also, possibly another book & a product line are in the works. Stay tuned!