Elizabeth and Dale from Sweats & the City.
Elizabeth and Dale are the type of girls who just have their shit TOGETHER. They run a completely badass blog (and Instagram!) called Sweats & the City, while juggling their 9-5's and looking chic as hell doing it all. *BOWS DOWN FOREVER* The two live in NYC and gave me the inside scoop on how they became kweens of the fitness scene.
Tell us a little bit about yourselves
We're Elizabeth and Dale, an American and Canadian who fell into friendship by chance a few years back after being set up as blind roommates.
What was the inspiration behind Sweats and the City?
When we first started living together, we both joined ClassPass and started exploring the world of boutique fitness as we got bored of our gym memberships (simply couldn't handle self-lead workouts at Crunch anymore). At the end of each day, we would come home and often found ourselves discussing the classes we took that day over a healthy dinner. We kept saying we wished there were a platform or social media account that would give us insights on boutique fitness as a whole, reviewing different classes and so forth. From there, we decided to come up with our own, and, the rest is history!
What are your top tips for someone looking to build their personal brand?
Really find your voice, you have to decide what sets you a part from the get go. There are so many blogs and brands out there, that you have to look at yours and say, 'what makes mine different?' Everyone is unique and embracing that is key. It's also important that once you decide to go for it, you go all the way and execute each and every day! Consistency is everything.
What do you love most about your job?
We love engaging with people who follow us! It seriously is humbling and heart warming when our followers go to a new class because we recommended it, or try a recipe at home that we had put together and posted. Getting an inspiring message truly makes our day.
What do you love most about yourselves?
We are both super determined, focused and have made our vision such a priority. Every day we're on the same page when it comes to new things to bring our followers, grow the brand, and ultimately do what we love.
Elizabeth and Dale from Sweats & the City in NYC.
Take us through a day in the life of Elizabeth & Dale. We want all the deets!
Each day can be quite different, but we both work 9-5 jobs. So, we have to squeeze in (of course) a sweat, our full time jobs and creating content, responding to emails and other work for the blog in one day. On the weekends we get together and do a ton of photoshoots and prepping for the week. We try our best to meal prep on Sundays as well!
What's on the horizon for Sweats and the City in 2018?
We have a ton of exciting projects in the works, and we can't wait to show you guys! Brand collaborations, interviews with health + wellness experts and continuing to grow our blog/content. Stay tuned!
And lastly, what makes you feel like kweens?
Being part of such an amazing community! Seriously. We have met so many friends in this industry, and the support has been overwhelming. It's really amazing to come together with other women and help each other grow! And, it also doesn't hurt to crush a workout while we're at it -- total Kweening!